PART ONE

• INTRO TO CREATIVE STRATEGY
• EXAMPLES OF CREATIVE STRATEGY
• TERMINOLOGY

PART TWO

• MARKET SOPHISTICATION
• DIRECT RESPONSE MARKETING 101
• RESEARCH

PART THREE

• ANGLE IDEATION
• SCRIPTWRITING

PART FOUR

• UGC CREATOR SOURCING
• B-ROLL
• CREATOR BRIEFING
• EDITOR BRIEFING