PART ONE
- INTRO TO CREATIVE STRATEGY
- EXAMPLES OF CREATIVE STRATEGY
- TERMINOLOGY
PART TWO
- MARKET SOPHISTICATION
- DIRECT RESPONSE MARKETING 101
- RESEARCH
PART THREE
- ANGLE IDEATION
- SCRIPTWRITING
PART FOUR
- UGC CREATOR SOURCING
- B-ROLL
- CREATOR BRIEFING
- EDITOR BRIEFING